The Rise of Television in Presidential Elections in the United States, 1952-1960
Lloyd-Evans, Alexander T.
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Understanding the impact of television in general not only for what it conveys but for how it conveys it, and to whom, is crucial to understanding changes in American politics in this period as well. In particular, this study will look at the American presidential elections of 1952-1960 and how television shaped them. Campaigns are, at their simplest, a race to see who can convince the most consumers to buy their product, whether that is a platform, a new direction, or simply a personality. Television was a powerful and game-changing new tool for the campaigns in presidential elections, just as it was for other businesses and groups that targeted America's nation of consumers in the fifties and beyond.