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dc.contributor.advisorGriffin, Gail B., 1950-
dc.contributor.authorKalinka, Debra A.
dc.descriptionv, 68 p.en_US
dc.description.abstractMy Senior Individualized Project consisted of a ten-week internship at Seyferth & Associates, Inc., located in Grand Rapids, Michigan. With only a vague idea of the differences between public relations and advertising, my goals were to learn exactly what constitutes a public relations profession (the responsibilities it entails),to learn what writing skills are necessary and/or advantageous to possess, and to become familiar with the firm's operations as a whole. Because I enjoy both interacting with people and writing, I deemed it important to learn how one's time is divided between these areas of interest and other duties such as account executive meetings. I expected to be immersed in the world of public relations so that I could leave the organization not only with sufficient knowledge about the field, but also with a personal opinion about the profession.en_US
dc.relation.ispartofKalamazoo College English Senior Individualized Projects Collection
dc.relation.ispartofseriesSenior Individualized Projects. English.;
dc.rightsU.S. copyright laws protect this material. Commercial use or distribution of this material is not permitted without prior written permission of the copyright holder. All rights reserved.
dc.titleA Personal Exploration into the world of Public Relationsen_US
KCollege.Access.ContactIf you are not a current Kalamazoo College student, faculty, or staff member, email to request access to this thesis.

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  • English Senior Integrated Projects [1042]
    This collection includes Senior Integrated Projects (SIP's) completed in the English Department. Abstracts are generally available to the public, but PDF files are available only to current Kalamazoo College students, faculty, and staff.

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