Journalistic Prose in a Corporate Setting
Abstract
As an English major with an extensive background in
newspaper journalism, I chose an internship in corporate
communications for my Senior Individualized project
primarily because I wanted to explore the other, less
objective style of journalistic prose. Working full time
from September 1984 to February 1985 at the Inland Steel
company's philanthropic foundation in Chicago, my principal
duty was to prepare, write and design the Foundation's 1984
Annual Report. In addition, I wrote and compiled several
other company pUblications, including a study examining
Inland's relationships with educational institutions, an
informational poster describing Company loan programs, and
a directory of students receiving All-Inland Scholarships.
As the annual report required the greatest amount of time
and creativity in actual writing, however, other projects
should be considered secondary.