A Promotional Apprenticeship at "Crain's Chicago Business"
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Authors
McCready, Anne
Issue Date
1981
Type
Thesis
Language
en_US
Keywords
Alternative Title
Abstract
I undertook my Senior Individualized Project in the
promotion department of Crain's Chicago Business, a weekly
business newspaper under the auspices of Crain Communications,
Inc. in Chicago, Illinois. Crain Communications publishes
16 trade and consumer publications, including their biggest
sellers, Advertising Age and Automotive News. I applied for a position at the company in hopes of obtaining an
editorial internship with Advertising Age. However, the
personnel director informed me that the only position
available in the fall of 1980 was in the promotion department
of a young publication I had never heard of before. In spite of my original misgivings about promotional
work, I am glad that I was offered the position and that
I accepted it. I now have experience writing professional
promotional and advertising copy, which is different from
scholarly or even journalistic prose; I was impressed
with the importance of promotion for a publication that
depends
on advertising for revenue; I was exposed to
marketing research, which plays an integral role in
attracting advertisers and subscribers; and I was made
aware of the costs inherent in a publicity campaign.
I enjoyed and benefited from my internship at Crain's
Chicago Business. I would still like to be a journalist
versus a copywriter, but the experience I gained at that
young publication I had never heard of before was invaluable.
Description
vi, 92 p.
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License
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