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dc.contributor.authorLeBlanc, Christopher C.
dc.description1 broadsideen_US
dc.description.abstractThis study focuses on advertising’s latent exploitation of two groups of individuals in particular: children and people struggling with personal problems (or, more specifically, those susceptible to buying prescription drugs). These individuals are more susceptible to advertising’s persuasive messages than the rest of society. Children are vastly more impressionable than adults and thus are more easily manipulated by advertisements that conjure familiar images and provide instant gratification. Meanwhile, individuals searching for solutions to personal problems are prone to exploitation from messages in drug advertising that implicitly promise solutions to these problems. Advertising that targets these two groups is rife with marketing techniques that subtly exploit those most vulnerable to exploitation, making it a practice that is both manipulative and corrupt.en_US
dc.description.sponsorshipKalamazoo College. Department of Anthropology and Sociology. Hightower Symposium, 2009.en_US
dc.publisherKalamazoo, Mich. : Kalamazoo Collegeen_US
dc.relation.ispartofKalamazoo College Hightower Symposium Presentations Collectionen
dc.rightsU.S. copyright laws protect this material. Commercial use or distribution of this material is not permitted without prior written permission of the copyright holder.en
dc.titleThe Effect of Advertising On Society’s Most Vulnerable Membersen_US

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  • Hightower Symposium Posters [196]
    Sociology/Anthropology and Human Development & Social Relations (HDSR) students formally present their SIPs at the Hightower Symposium in senior spring. Abstracts are generally available to the public, but PDF files are available only to current Kalamazoo College students, faculty, and staff.

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