A Study of Publicity and Public Relations at the Kalamazoo Civic Theatre

Abstract

The purpose of this study is to survey the activities of the public relations and publicity departments of the Kalamazoo Civic Players. From observation, interviews and historical recor4s of the Civic, the trends in the past, present and future development of the programs will emerge. From this survey, conclusions as to the effectiveness of the programs may be drawn, and possibly the strengths and weaknesses may be pointed out.