Now showing items 1-10 of 225
Marketing and an Analysis of Television Advertisements During the Super Bowl
The opening section will give a general overview of the field of marketing. The first part will deal with marketing strategies. Positioning and distribution within intermediaries will then be examined. The final portion ...
Feasibility Study on the Establishment of a Retail Mini-Mall in the Northside Neighborhood
The market analysis was prepared by the author and George Erickcek at the W.E. Upjohn Institute for Employment Research. The purpose of this project is to assess the market feasibility of establishing a mini-mall in the ...
The Kalamazoo/Portage Retail Facility Feasibility Study for Lake Michigan Mailers, Inc.
The primary objective of this study is to determine the feasibility of a new mail and parcel center in Kalamazoo or Portage, Michigan. This center would be owned and operated by Lake Michigan Mailers, Inc. and would provide ...
The Year 2000 Problem: An Analysis of Its Effect on Business
I first read about the Year 2000 Problem in late 1995. It fascinated me that such a major problem as this could go virtually unnoticed by the business world. It has not been until recently that the problem has been widely ...
Summer Internship at L. Lee Stryker Center for Management Studies
The author describes her internship with the Lee Stryker Center for Management Studies and Educational Services and work on surveys for the South County Community Services and for the Kalamazoo County MSU Cooperative ...
Marketing Outside of the Classroom
The author presents a common sense approach to marketing that focuses on the consumer's perspective, including print advertising, television and radio advertising, outdoor advertising, word of mouth, and the Internet.
A Comprehensive Study of the Trends Occurring in the Industrial Distribution Channel with a Focus on the Distribution of Fluid Power Components
The author interned with Monnier, Inc. in Algonac, Michigan, a small manufacturer of fluid power air preparation products, and prepared this report on trends in industrial distribution and their impact on small to mid-sized ...
A One Credit Experiential SIP at the W. E. Upjohn Institute
The author describes his internship with the W. E. Upjohn Institute for Employment Research, updating an economic benchmarking study on the metropolitan area of Benton Harbor. This study was commissioned by an economic ...
Exchange Rate Management in Thailand
In the summer of 1997 Thailand's central bank, after depleting all its reserves of foreign capital, was forced to devalue its currency to fight off the huge demand for foreign currency. This single action has had a ...
Economic, Social, and Resource Development in Kalamazoo County
During the summer of 1998 from June 18th through September 3rd I was employed part-time as an intern with the Forum for Kalamazoo County and the River Partners Program. While at the Forum I worked on a variety of projects. ...