Browsing Academic Departments, Programs, and SIPs by Author "Talanda-Fisher, Emerson"

Now showing items 1-1 of 1

Globalization of Medical Device Companies, International Marketing Strategy for Expanding in European Markets

Talanda-Fisher, Emerson (2014)

This paper presents a marketing plan for GloboMed, a US medical device company wishing to expand its market share in Europe in the neurosurgical, spinal surgical, and ENT (ear, nose, and throat) surgical instrument markets. ...