Pro-Environmental Behavior Modification Techniques: A Program Designed to Reduce Carbon Dioxide Emissions at a Residential Level
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This study takes several behavior modification techniques, specifically, (a) group-based peer learning, (b) implementation intentions, (c) prompts, (d) public commitments, and (e) social-injunctive norms and combines them to make one hybrid program. The goal of this program is to utilize these techniques in the reduction of carbon dioxide emissions throughout specific neighborhoods. This program will include three neighborhoods in the city of Ann Arbor, Michigan. Each neighborhood will consist of 60-80 residents. Residents in the neighborhoods will be placed into teams of 6-10 members. All participants will range from 18 years of age and up. The duration of the program will be 11 months, beginning in December and ending in November. Throughout the program, each team will meet once a month. During these meetings, the participants will have the opportunity to participate in each behavior modification technique. Once the program is completed and the data is collected, each technique will be separately analyzed in relation to the amount of carbon dioxide emissions reductions of the neighborhood, team, and the individual households.