The Enquirer and News' Role in the Battle Creek Merger Controversy: Reader Perceptions of Bias and Agenda Setting
Bates, K. Leif
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This study will look at the behavior of one newspaper in a single-paper city during a controversy which involved that city alone. It will attempt to discover something about the newspaper's coverage, its audience's perceptions of that coverage and the possible significance of these factors. In late May of 1982, the Battle Creek, Michigan, Enquirer and News reported that the city's chief employer and producer of its most famous product, the Kellogg Cereal Company, was calling a series of meetings with city officials and other local leaders. The report did not guess at what the purpose of these meetings would be. On May 27, the day after the meetings, the Enquirer and News carried a huge headline on the top of page one, "Kellogg's of Battle Creek?", and nine stories related to the previous day's events. The Kellogg Company had given the city an ultimatum: either merge the city and township government of Battle Creek into one city, or Kellogg's will remove its world headquarters from Battle Creek and seek another location for its new manufacturing facilities.If you are not a current K College student, faculty, or staff member, email firstname.lastname@example.org to request access to this SIP.