Legal Advertising: An Assessment of Its History and Its Public Support
Dean, Kimberly Kay
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This project searches for an answer to the question: How does the public feel about lawyers who advertise? Does it increase a lawyer's business, or does it detract from the image of professionalism? Proposed answers to these questions as well as the history of legal advertising and of public opinion studies are to follow. The contents of this report are best described as George Gallup and Saul Forbes Rae introduced their book, The Pulse of Democracy: Public Opinion and How it Works, in 1940. "What is the common man thinking? The life history of democracy can be traced as an unceasing search for an answer to this vital question. The following pages provide a modern answer on the basis, not of guesswork, but of facts. They tell the story of a new instrument--the public opinion poll--and describe how it works to provide a continuous chart of the opinions of man in the street."If you are not a current K College student, faculty, or staff member, email email@example.com to request access to this SIP.