Toward a Model of Television Communication System: Politics on Television
Basile, Ralph J.
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The point is this, any simple analysis of a society and its communication process which takes one or a few factors into consideration will be grossly misleading, and will only partially help one to understand the system. In realizing this, I went back to my original research, as well as doing some more and developed a model which integrates the different approaches to the study of television. In doing so, I hoped to highlight what factors are important in all communication systems. Thus the model is meant to be transferable. Secondly, this model will be used as means by which to explain the different influences television is purported to have had on the political system. In doing this I hope to clear up many of the disputes over televisions effect, and to rid many of the apocalyptic predictions of television's influence. Television is a unique medium. Of that there is no doubt. Similarly, it has definitely had an impact on the political process. But its impact is limited. Television and those who use it do not exist in a vacuum, they are shaped by factors both external and internal to themselves. As such a true understanding of television's impact, and an explanation of why it has had an an impact, it must come from a broad-based analysis.
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