Resource Mobilization: An Analysis of MoveOn.org, the Christian Coalition, and Media Consolidation
Miller, Christopher L.
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It is a central principle that our democratic government needs the participation and input of its citizens for it to be truly representative of those that it governs. Most citizens participate by casting their vote for a candidate who they decide will represent their interests and values. However, how do ordinary citizens know whether their interests are pursued in the most effective manner or whether their interests are even part of the government's agenda? Perhaps the most effective way for ordinary citizens to bring their sues to the forefront of politics is to organize with others who share the same concerns. Social movements and citizen groups give people the opportunity to do exactly that, and they have continued to be an influential force in politics for almost as long as our country has been in existence. In the first section of this paper, I will examine why the Resource Mobilization Theory most accurately accounts for the success or failure of current social movements. The second section will consider similar strategies used by different social movements. The third section will be case studies of MoveOn.org, the Christian Coalition, and a grassroots movement that arose to combat proposed media consolidation.