ItemThe Belt, The Road, into Latin America: China’s New Growth Axis(Kalamazoo, Mich. : Kalamazoo College, 2019) Yang, KimberlyIn the past two decades, the rise of China has led to its global expansion into foreign markets with commodities to fuel its economic growth. China’s footprint into the Latin America and Caribbean (LAC) region is one of the fastest-growing geopolitical landscapes. Given the difference in bilateral relations between China and each LAC country, it is difficult to discern the motivations behind Chinese investment. Using economic data from 11 LAC countries from 2003-2016, I conduct a statistical analysis to assess some of the economic factors that influence Chinese investment into LAC. ItemCan the Use of a Combination of Technical Indicators Be Used to Create Profitable Trades In the EUR/USD Forex Market?(Kalamazoo, Mich. : Kalamazoo College, 2019) Swanson, GarrettThis paper analyzes if the combination of moving averages, on balance volume, and relative strength index can lead to profitability in the EUR/USD forex market. To answer this question, I used a trading program called Investor/RT to backtest a trading model. I wrote this trading model to buy and sell based off of these technical indicators. The backtest was run four times, for four different time frames. The backtest of the model showed insignificant profit and loss numbers over the year and a half time span. This study is a stepping stone to find entry and exit points that will make this model profitable. ItemGauging The Relationship Between Female Gun-Owners’ Attitudes and Their Demographic Backgrounds(Kalamazoo, Mich. : Kalamazoo College, 2019) Rogers, RebeccaThe purpose of this research is to explore what internal differences there are, if any, between the attitudes of women gun-owners towards gun ownership in America. Two variables were identified as potential influences on women gun-owners’ attitudes: their political party affiliation, and the age group of their children (if applicable). To determine if these variables impact the way women gun-owners view gun ownership in America, respondents were asked a serious of questions using the Attitudes Towards Gun Scale (ATGS), which detected attitudes towards the right to own a gun, the protective power of a gun, and the extent to which guns stimulate crime. ItemComparing American and Chinese Consumer Perceptions of Professional Sports Leagues’ Brand Equity(Kalamazoo, Mich. : Kalamazoo College, 2019) Moss, AmandaThe variables observed in this research are brand loyalty, perceived quality, perceived value and brand sustainability. The study focused on American and Chinese consumers. The National Basketball Association (NBA), National Football League (NFL) and English Premier League (EPL) were chosen for this study because of the differences in their traditional fan base. A survey was distributed, and difference between means and a regression analyses were conducted. The difference between means tests indicated the following: 1) Chinese consumers feel they are more loyal to the NBA and the EPL than Americans, 2) Americans feel the NFL and EPL positively impact society more than Chinese consumers do, and 3) Chinese consumers feel being a fan of the NBA provides social acceptance more than Americans do. The second test, the regression analysis, found the following: 1) there is a correlation between Chinese consumer perceptions of the NFL’s brand sustainability and brand loyalty, but not Americans’, 2) there is a correlation between the EPL’s perceived value and overall brand equity, and 3) there is a correlation between Chinese consumer perceptions of the NBA’s perceived value and brand loyalty. ItemAn Examination of Consumers Social Media Trust in the Wake of the Facebook and Cambridge Analytica Scandal(Kalamazoo, Mich. : Kalamazoo College, 2019) Edwards, Joseph LincolnThe purpose of this study is to explore and track changes in consumer trust on Facebook during the company’s ongoing scandal. This study examines the scandal between Facebook and Cambridge Analytica with the data mining of 87 million Facebook consumers. The hypothesis of this study states as follows: The Facebook and Cambridge Analytica scandal will result in little to no harm or damage to Facebooks reputation and consumers will continue to use the platform knowing that their data is being taken. The conclusion has been determined that after the scandal broke, the decrease in the user rate of Facebook was so small that it will make little to no noticeable damage to Facebook’s profits or reputation that affects the user rate of the platform.